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What is the Most Effective Type of Video Content?


1. Customers Testimonials

2. Demonstration Videos

3. Tutorial/How-to Videos

More than half of companies with successful video marketing strategies prefer three types of video content: customer testimonials, demonstration videos, and how-to or tutorial videos.

Now, it’s not surprising that customer testimonials are seen to be the most effective, since this is savvy way to provide the social proof that drives results outside of video marketing, too. Note, however, that customer testimonials are seen as twice as effective as case studies, which showcases the difference between you telling your own success story and your customers telling them for you.

There is a secret to making great customer testimonials. It’s just not a matter of your client saying “Yes, they did a great job for us.” You need to have them talk about the problem you solved for them and how you did that!

Like, “We did our own videos but we weren’t getting the traction we were looking for. We hired Dolphin Video Productions and the videos they produced for us got us in front of the prospects we wanted to get in front of!”

If you would like us to help you create YOUR business testimonial videos contact us at: Dolphin Video Productions

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