1. Social Listening
Social Listening (monitoring) is the act of crawling the web and social media platforms to find all mentions of a brand (or any other keywords). This includes untagged Brand mentions on social media, mentions of industry keywords that signal the interest to buy a product, mentions on blogs, forums, and news sites. The current primary goals of Social Listening are Customer Service and Reputation Management, even though there are, of course, many others.
While using Social Listening for these two causes is expected to become even bigger, the REAL TREND of 2019 will be using Social Media Listening for Lead Generation and Social Selling. So far, a tiny number of brands do this, yet that number is gradually rising as marketers discover that they can find people looking for the exact services they offer on social media.
2. Video Content
Every year, video content continues to grow, and in 2019, video content is expected to once again dominate the market.
In fact, according to some experts, 80% of what we consume online will soon be video content.
Having always been popular on YouTube, the trend has now taken over Facebook and Instagram. The authentic and ephemeral nature of videos seems to make them especially attractive and meaningful to social media users. Increase the perceived trustworthiness and relevance of a brand, and it’s a trend that you don’t want to ignore.
It should go without saying that you have to deliver engaging and exciting content, just as you would on a blog or anywhere else, but we’ll mention this anyway, just in case.
3. Social Medial Influencers
In the past couple of years, Social Media Influencers have become a major trend. We now have Instagram stars, Twitter Influencers, and YouTube millionaires. These people have millions of followers, every post or vblog is instantly seen by more people than TV ad makers could ever hope for. It was grand and revolutionary when the power of social media influencers became clear to everyone – and it still is.
4. Micro-Influencer Marketing
As the number of Social Media Influencers has grown over time, prices for their services have also skyrocketed. That’s lead more businesses to look at other alternatives, including Micro-Influencer Marketing. As opposed to major influencers, micro-influencers exist in every marketing niche.
Micro Influencers have fewer than 10,000 people, but most of their followers are GENUINELY INTERESTED in what they have to say and they are VERY ENGAGED!
Micro-Influencers are often considered experts in their niche field.
These smaller names are not massively targeted by advertisers, so they are trustworthy and down-to-earth. The marketing potential is very high and marketers are about to recognize this in 2019.
Given the vast amount of information being uploaded by people each day, it’s become very easy to get insights into all kinds of information about the people sitting behind the screen. This has opened the door for enhanced personalization, and that, in turn, has increased consumer expectations for the same.
While personalized marketing can be unsettling (especially when you consider all the information companies have on you), it’s also truly convenient for the user, and customers are not likely to give up the benefits any time soon.
As much as 96% of marketers believe that Personalization advances customer relationship.
Customers might worry about vague privacy risks, but they still appreciate the suggested product they’ve been looking for, as well as the notification of the sale in their favorite shop. Despite the concerns, Personalization is clearly the way to go for marketers to boost campaign performance.
Social Media Never Sleeps!
Customers continually USE your products, TALK ABOUT them online, and BUY new items at any time of day. This has been happening for a while, and finally, technology has caught up – we now have the tools to look for mentions of a brand in real time and tools that schedule content to be posted at the optimal time for YOUR CUSTOMERS!
Call Dolphin Video Productions Today @ (480) 540-2021