1. Social Listening Social Listening (monitoring) is the act of crawling the web and social media platforms to find all mentions of a brand (or any other keywords). This includes untagged Brand mentions on social media, mentions of industry keywords that signal the interest to buy a product, mentions on blogs, forums, and news sites.
This is a welcome change that really should have happened years ago. People use LinkedIn to show off their company culture and events, and trying to squeeze updates into one Photos aren’t enough. Show off your business with this new feature. 2. Native Video Content (Original Video Content) One of our social media predictions for
Facebook Live Pros and Cons The main upside of streaming live on Facebook is the built-in audience. If you’ve invested time in building a social media following, it’s a no-brainer. Additionally, the service is sufficiently powerful. With the Facebook Live API, you can stream from high-quality cameras and integrate with existing workflows. However, there are some
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of marketing and a sales team, helping
8 Step Formula For Creating Great Sales Videos As with most everything that works, there are formulas and processes that you must follow for creating great videos. Today we will talk about the first four steps in creating a great sales video for your company. 1: GET ATTENTION!! Most viewers will watch anywhere from 5-10
Neuroscience is the study of the brain and how it controls our behavior. Neuromarketing is the application of neuroscientific research to marketing and advertising messages. Neuromarketing uses brainwave, eye-tracking and skin conductance measurements to create a deeper insight into shopper behavior. Companies like Coke and GM spend billions of dollars each year to market their
1. Customers Testimonials 2. Demonstration Videos 3. Tutorial/How-to Videos More than half of companies with successful video marketing strategies prefer three types of video content: customer testimonials, demonstration videos, and how-to or tutorial videos. Now, it’s not surprising that customer testimonials are seen to be the most effective, since this is savvy way to provide