1. Social Listening Social Listening (monitoring) is the act of crawling the web and social media platforms to find all mentions of a brand (or any other keywords). This includes untagged Brand mentions on social media, mentions of industry keywords that signal the interest to buy a product, mentions on blogs, forums, and news sites.
This is a welcome change that really should have happened years ago. People use LinkedIn to show off their company culture and events, and trying to squeeze updates into one Photos aren’t enough. Show off your business with this new feature. 2. Native Video Content (Original Video Content) One of our social media predictions for
Facebook Live Pros and Cons The main upside of streaming live on Facebook is the built-in audience. If you’ve invested time in building a social media following, it’s a no-brainer. Additionally, the service is sufficiently powerful. With the Facebook Live API, you can stream from high-quality cameras and integrate with existing workflows. However, there are some
Smart companies create customer testimonials. Why? So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. Customer testimonials can do a fair bit of the legwork of marketing and a sales team, helping