1. Too Much Data
Google Analytics has become an invaluable tool for marketers to track how their campaigns perform, as well as to see how much traffic their website receives. However, organizing and analyzing data becomes a problem when using every website’s native analytic tools, as the information may not always align. Data from Google Analytics, scheduling tools, and all of the social media channels may differ depending on when the data is collected.
Using multiple tools can lead to inconsistency and misrepresented data. In 2019, ensure that the marketing team doesn’t fall into this trap – it’s important to focus on a few analytics tools to maintain consistency. Especially in Video Marketing!
2. How Many ‘Calls to Action’ ?!
Effective content should be clear in its message and include clear Calls To Aaction (CTAs).
In Video Marketing having too many CTAs can lead to confusion and
users will lose interest and click off of the page.
This can have a negative effect on bounce rate and the average time people spend on your site, both of which are essential to Google rankings.
By adding clear Call To Actions to your content in videos, marketers can guide how users interact with their website, leading to longer engagement and higher rates of conversion.
In 2019, marketers should make sure to include clearly defined CTAs – ideally one per page.
3. Erratic Social Media Posting
An erratic social media strategy is a big no-no, and a bad habit that marketers need to leave in 2018. Having a consistent social media strategy and planned content will help marketers avoid scattered posting.
Consistently posting 1-2 times only a day, with the aim of educating and entertaining, rather than selling, will help grow an interested audience organically.
Smaller brands without a strong following, should likely be limiting posts to once or twice a day across all social media platforms. Too many updates over a short period of time, without user engagement, can have a negative effect on reach and visibility.
Taking on the mindset of “quality over quantity” on social media can help achieve higher growth and increased engagement. Do not keep posting your promotional company video more than once per day!
Using scheduling tools to organize and plan social media content is another option marketers can, and should, incorporate to break out of the pitfall of a messy social media strategy in the upcoming year.
4. Mass Emailing Random People
There’s no place for mass emailing non-subscribers in 2019. Those mass emails with or without a short video is always a detriment in 2019. This is the online equivalent of junk mail, and it can have a detrimental effect on branding.
Successful marketing should be concentrated around creating a dialogue between a company and its customers. Bombarding uninterested customers with outbound marketing techniques is outdated and ineffective. And since the EU’s GDPR laws came into effect May 2018, it’s also illegal.
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