Why is it important to produce a customer testimonial video?

Maybe you haven’t done too much video marketing. Or maybe you only use it on social or for top of funnel campaigns. Do you really need to create videos that offer customer testimonials? Yes! Here are some of the many reasons why.


  • 89% of marketers say video is the most effective content marketing tactic


  • Using the word ‘video’ in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%
  • A great customer testimonial is what most B2B buyers are searching for once they land on your site
  • 65% of your audience are visual learners


A Professional Tip: Don’t be scared about creating your own customer testimonial videos! Everyone can start doing it right away—after all, you’re already likely carrying around a camera in your pocket, so start small if you need to. Talk to your customers and test the effectiveness of video for yourselves. Once you get going and want to make your testimonials shine, you can always hire a video production company so they can manage all the things you’re either unfamiliar with or don’t want to deal with. Or, you can even hire a video production expert full-time on your own team; that way they’re always ready to take on interesting, educational, and creative video projects for your company. Just keep in mind: you get what you pay for, so start small if you need to, but consider all the benefits you could get from video experts.

Your next step is to read our upcoming blog “How to and who”