Facebook Live Pros and Cons
- The main upside of streaming live on Facebook is the built-in audience.
- If you’ve invested time in building a social media following, it’s a no-brainer. Additionally, the service is sufficiently powerful.
- With the Facebook Live API, you can stream from high-quality cameras and integrate with existing workflows.
- However, there are some big downsides to Facebook Live as well.
- One of the main drawbacks is that Facebook Live video content is not indexable.
- That means that search engines like Google, Bing, and Yahoo don’t ever find Facebook posts. That includes live and archived videos.
You can search for the content within Facebook itself, but searching inside the platform is not very useful.
It’s a confusing interface compared to YouTube, Google, and other search engines.
Finding posts, especially if they are older, is nearly impossible.
This is a major drawback when it comes to SEO.
Facebook content simply won’t rank on a search engine.
Unless you can generate a large audience on Facebook spontaneously, your content is unlikely to find traction among viewers after-the-fact.
Meaning after the live event is over, which detracts from SEO on the rankings of Facebook and Google and Bing.