VIDEO is very accessible, easy to consume and an ENGAGING way to capture your AUDIENCE’S ATTENTION for longer periods of time. A video contains a SIGNIFICANTLY LARGER amount of information than just TEXT and IMAGES.
“Pages with video(s) are 53x more likely to rank on the first page of Google.”~Forrester Research
Video can easily:
- Convey EMOTIONS
- Show ACTIONS
- Explain CONCEPTS
- Visualize IDEAS
“80% of videos on the web are INFORMATIONAL VIDEOS.”~World Tracker
According to MWP, online video now accounts for HALF OF ALL TRAFFIC on mobile devices alone, and 59% of SENIOR EXECUTIVES say that they will opt for video when given the choice between video and text.
“Videos have 41% HIGHER CLICK-THROUGH rate than plain text, and high CONVERSION rates and ROI on top of that.”~Searchenginewatch.com