The Latest Social Media Automation Rules to be Aware of in 2019.
What marketers should do:
The goal of Facebook’s new policy approach is to restrict trolls and fake accounts – especially those using personal pages. However, this can cause issues for anyone who has a large following on a personal page. For marketers who’ve focused on personal branding efforts, or for anyone who uses automation tools to supply content to personal pages, unfortunately, manually scheduling and publishing content to
personal pages is the only option for the time being.
Business Pages have been experiencing declining levels of engagement for some time, and some marketers are even wondering whether Facebook marketing is still worthwhile anymore. Despite the recent changes, Facebook remains an essential component of any social media marketing strategy. The goal of the updated algorithm is to drive more authentic interactions.
Marketers who focus on creating high-quality, authoritative content
especially video content will still be able to drive real, organic interactions, clicks, and shares.