Tips for Improving Your Video Marketing Strategy Part Two
Last month we provided 4 tips on how you can improve your video marketing strategy. Guess what?!….We have more! If you would like to increase engagement with your ideal clients, please read on…..
5. Use social proof
Social proof is a key influencing factor that people use when making a decision on who to do business with. People look to what others have done when making a decision, which is why reviews, testimonials and endorsements can be so powerful for businesses. Social proof can also take the form of likes, votes, views or comments on your videos. It can also be very effective to share customer testimonial and case study videos. Depending on your budget, you may also want to consider incorporating experts or influencers into your video marketing strategy.
6. Optimize your videos
In order for people to watch your videos, they need to find them first. This is essential for YouTube marketing as it is the second largest search engine, next to Google.
When optimizing your videos for a social media channel, you’ll want to ensure that you’re familiar with the current best practices for video on each platform.
7. Include a call-to-action
It’s essential to include specific calls to action that you want people to follow through with after viewing your videos. Your call to action (CTA) is where you tell your viewers what you want them to do next. Without a CTA, most viewers will leave your video without taking any further action, even if they enjoyed and gleaned value from it.
Adding a simple and powerful CTA to your videos can help prompt meaningful engagement from interested viewers. If they’ve watched your video to completion, they’ve demonstrated clear interest, and this is the time you need to prompt them with your CTA.
8. Analyze your video performance
Just like your website and broader social media efforts, you also need to track and analyze your results in order to maximize your video efforts.
It’s important to know that the time, effort and money you’re investing into your video marketing strategy is achieving the goals that you identified when you started.
With so many tools, apps and mobile devices now easily and affordably available, creating video content has never been easier. With a little time, effort, and a planned video marketing strategy, you too can begin to share video content that’s of value to your clients.