Top Tips for Creating Successful Video Blogs
Video Blogging is one of the best ways to drive traffic to your website and engage with audience. In fact, 80% of the global Internet traffic will be videos. People love consuming video content but establishing yourself as a prominent video blogger can be a daunting task, especially if you’ve never done it before. The following tips will help you ease into becoming a successfull video blogger.
1. Invest in a quality camera and microphone
It’s important to use the best quality camera you can afford. If the recording quality isn’t good, meaning it’s grainy or hard to see people will click away and not watch the video all the way through.
They’re not likely to follow you or your YouTube channel if the quality isn’t good. Choosing a good microphone is probably worth a trip to your local music store to discuss with an employee which microphone will record the best sound quality.
Nothing makes a person click away faster than poor quality or low volume sound recording. Amazon is another good source for microphones.
2. Add captions to your videos
Do you watch all videos with the sound on? Probably not. Adding captions to all of your video blog ensures more viewers who watch your full video. 85% of videos on Facebook are watched on mute. Think about all the different scenarios in which someone maybe watching your video blog. The viewers might be at work, school, or in a room full of people they don’t want to disturb.
A lot of people will look at video in settings where they can’t have the volume turned up and may not have the option to wear ear buds. Captioning allows them to enjoy your content.
It also helps to make your videos ADA compliant. YouTube can automatically add captions in the advanced section. Here’s the instructions for adding captioning to video on YouTube. Your engagement rates will rise significantly if your video blog has captions. Videos with captions get 40% more views and captioning increases the likelihood that a viewer will watch your entire video by 80%!
3. Give your audience a reason to watch
You need to ask yourself a few questions about the direction of your video blog before you start filming. What is the point of your video? Are you teaching your audience how to do something? Are you answering a question or providing interesting information that’s unique? What information will you provide that gives you authority on the topic? Will this cause the person watching to subscribe or comment?
4. Rehearse then record to reduce the need for editing
Let’s start by pointing out that the better your recording, the less editing you’ll need to do. This is crucial. You should rehearse, preferably in a mirror, to determine your tone, delivery, when you may pause or raise your voice to accentuate a point. Watch yourself in the mirror to see if there’s angles you like better than others and run a
test to ensure your sound quality is good before recording your entire video. You’ll need to know how to edit your videos before you publish them. Lots of cuts and edits don’t look professional. Some easy programs to use are IMovie for the mac, or moviemaker for Windows users.
If you have any challenges getting started and would like some direction and assistance with recording and/or editing your video, please contact us. We’re the video production experts!