The landscape of video production is always changing and it is important for businesses to keep up with the trends rather than being left in the dust.
1) In 2017 there will be even more video integration with Social Media. 46% of social media teams are creating video once a month!
2) Virtual Reality will become a standard. Since 2016, Virtual Reality platforms have become much more affordable to businesses and a much better experience for end users to interact with a product or service online. Trade shows are becoming more useful in Webinars than people taking to the grind of traffic. 360 degree cameras have been around since 1995 but studies show that they are starting to become much more relevant in 2017.
3) Explosion of live video
In the days of increased broadband, thanks to corporate giants like google, Comcast and Cox business, Gigabit speeds are now being brought into your homes as well as in the your cellular devices. This huge increase in broadband services makes it very easy to broadcast live video and it is growing by over 80% in less than 1 year. Live video may become the most influential marketing technique to deliver your message to your prospective customers and businesses need to be ahead of the curve in order to capitalize on it.
4) Videos are used for more than before
Back in the dinosaur era of the 60s, 70s, and 80s, videos were only used for delivering a television commercials or television/movie entertainment. Today you can literally find directions for something you are doing in your yard or in your home on the internet.
The next time you don’t feel like reading the directions, go to youtube and you will most likely find an easy step by step process for something that you thought was completely obscure. As a business owner your customers are doing this right now. Do you have that online presence to make sure they don’t find your competitors instead?