Video marketing is more than just a fad. If you’ve yet to jump on this popular strategy, you’re missing out on potential web traffic. With just your cell phone camera and a few good ideas, you can add a slew of content that customers are sure to notice.
Get Customer Feedback on Video
Customer testimonials are a fantastic way to get people interested in what you have to offer. If you get good comments after completing a job, see if the person would be willing to speak up on video. You can even improvise on the spot; find a seat with good light, pull up the camera app on your phone, and start recording. If you collect enough of these brief clips, you can compile a massively effective testimonial video.
Use Product Demonstrations
If you sell a particular product, there is no easier way to convince people of its value than to show it. Some customers may hesitate to buy something, especially online, if they’re not 100% sure that it solves their problem. A video can show these people exactly how your product works and convert a maybe into a yes.
You can also create relevant how-to videos that relate to whatever field you’re in. Think about the kinds of things that would interest your ideal customer and showcase your expertise.
Transform Text to Video
Take a look at your website. If you’ve got pages with large blocks of text, you might want to consider bringing those words to life. Web visitors are more likely to hit play on a short video than they are to sit and read for several minutes. Not only can you get across a lot of information this way, but you also can give a customer a first taste of who you are.
Let People Get To Know You
Your personality can be your biggest selling point. Customers want to see that you know what you’re talking about but also that you’re a kind, relatable human being. Spotlight some of your employees with fast-paced Q&As about fun and interesting topics or take your camera behind-the-scenes to show customers what the day-to-day grind is like at your office.
People like being able to put a face to a name. Give them the chance to know you, and they’ll be more likely to trust you with their business.
Embrace Live Streaming
Are you on social media? If you’re not, you probably should be. Live streaming is a trend that continues to pick up speed on Twitter and Facebook. It’s a great way to connect with your customers. The basic concept involves you going on camera live, while viewers send in questions via text chat. You can use these live streams to beef up your social media content and gain a more extensive following.
Don’t let video intimidate you.
Small business video marketing continues to grow every year, and it’s worth the time and effort to figure out. There are plenty of apps and cool software to help you put together something that stands out. Have fun with your creations and watch the fruits of your labor translate into more customers.