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Cinematography: Why Close-Ups are so Influential

Cinematography: Why Close-Ups are so Influential

In order to fully engage your audience as a filmmaker, you must instill within them a sense of empathy for the characters on screen. The best way to do this is by using close-up shots. Even if your film is low budget, moviegoers will likely ignore the setbacks that...
Top 5 Tips for Running a Successful Video Blog

Top 5 Tips for Running a Successful Video Blog

With videos being the most favorable way to consume content amongst users, it has become essential for businesses to start creating video blogs. Based on marketing statistics, experts in the field are saying that video content has proven to be their most lucrative...
6 Innovative Ways to Utilize Video Marketing

6 Innovative Ways to Utilize Video Marketing

Are you using video as one of your business marketing techniques? If not, you’re not only behind the curve on the technology front, but you’re also doing your business a huge disservice. According to YouTube statistics, 1 billion hours of content is watched across the...
5 Ways for Better Results from Amateur Video Talent

5 Ways for Better Results from Amateur Video Talent

We all know how important it is to create and distribute video in order to compete with todays ‘streaming-centric’ audiences. The majority of businesses do not have the luxury to contract out professional talent so they leverage the in-house personnel that they have...
Testimonials Deliver Results!

Testimonials Deliver Results!

Companies with successful video marketing strategies report that their best results come from customer testimonial videos. Now, it’s not surprising that customer testimonials are the most effective, since this is a savvy way to provide the social proof that drives...