So, you have a brilliant idea for a video! But before the cameras roll and the magic happens, there’s one crucial step: the video brief.
Don’t worry, it’s not a scary script or a mind-reading test. It’s simply a conversation starter, a way to tell your video production team about your vision and goals, like a roadmap for your video adventure.
Step 1: Define Your Hero & Quest (aka Goals & Target Audience)
Every good video has a hero (like your brand or product) and a quest (what you want viewers to do). What’s your hero’s mission? Are you launching a new product? Spreading awareness for a cause? Building a community? Knowing your goal helps the team tailor the video to hit the bullseye!
Also, who are you trying to reach? Imagine your ideal viewer like a character in your video. Are they tech-savvy teenagers, wise grandparents, or adventurous globetrotters? Understanding their interests and expectations is key to creating a video that resonates with them.
Step 2: Paint a Picture (aka Describe Your Brand Personality)
Think of your brand personality as the unique character trait that sets your hero apart. Is it funny and bubbly? Serious and trustworthy? Bold and innovative? Describing your brand personality helps the team capture its essence in the video, from the visual style to the tone of voice.
Step 3: Share Your Inspiration (aka Reference Videos & Styles)
Have you seen videos that you love? Share them! Do you have specific color palettes or editing styles in mind? Don’t be shy! References help the team understand your visual preferences and ensure your video aligns with your vision.
Step 4: Budget & Timeline (aka Logistics)
Let’s get real. No video flies without fuel (aka budget)! Having a realistic budget in mind helps the team propose solutions that fit your needs. Additionally, let them know your desired timeline. Do you need a quick social media teaser or a full-blown documentary? The timeline helps everyone plan effectively.
Bonus Tip: Be Specific (aka Details Matter!)
The more specific you are, the better! Want a specific location? Mention it! Have a dream voice-over artist in mind? Share their name! Even seemingly small details can make a big difference in the final product.
Remember:
- Collaboration is key! Think of the video team as your partners in storytelling.
Be open to suggestions and feedback. - Keep it concise! Aim for a clear and focused brief, avoiding unnecessary information.
- Proofread before sending! Typos and grammatical errors can create confusion.
By following these steps and adding your own creative magic, you can craft a winning video brief that sets your project on the path to success. So, unleash your inner director, grab your brief, and get ready to create a video that truly shines!
