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Best Video Thumbnails for Email Marketing


Best Video Thumbnails for Email Marketing: Static, GIF, or…?

Videos continue to conquer all parts of marketing, but email marketing is not the one to retreat. When it comes to using videos in emails, there is always a question of the loading speed of the emails. With heavy video files attached to emails, they might take too long to deliver and open. At the same time, embedding videos in emails has proven to increase open rates and CTRs. So, how can one add videos to email marketing without emails getting too “heavy”? There are two alternatives to using videos in emails:

  • Including a static image with a play button
  • Featuring a GIF with a play button

When it comes to using videos in emails, there is always a question of the loading speed of the emails. With heavy video files attached to emails, they might take too long to deliver and open. So, how can one add videos to email marketing without emails getting too “heavy”? There are two alternatives to using videos in emails: 

1. Including a static image with a play button
2. Test prerequisites
– CTR
– Registration page views
– Registration rate 

The two questions we are going to answer in this post are:
1. Do static visuals work better than traditional embedded videos with play button.
2. In closing, the plain static image showed the lowest performance.  

The video with a play button embedded from from YouTube showed a higher conversion rate. So, we can say that video-stylized visuals in emails work better than the plain static ones. 

Quick tips:  

Test everything, even the results.
You never know which things will work and which tactics will be a disaster.
Create A/B tests for every little thing: for the type of visuals, for the composition and content of the images, for the size, colors, and length of the video.  

Good luck with your emails and don’t forget that video is the king.

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