Explainer videos are a powerful tool for businesses of all sizes. They can help you to explain your products or services, educate your customers, and build brand awareness. As video technology continues to evolve, so too do the trends in explainer video production. In this blog post, we’ll share seven explainer video trends that you should be watching in 2025.
Interactive
Interactive explainer videos are becoming increasingly popular, and for good reason! These videos allow viewers to control the narrative by making choices that affect the outcome of the story. Think of it like a “choose your own adventure” book, but in video form. This can be a great way to engage your audience and make your video more memorable. For example, a software company could create an interactive video that allows viewers to choose different features to learn about, tailoring the experience to their specific needs. This level of engagement significantly boosts retention and makes learning fun.
Whiteboard Animation
Whiteboard animation explainer videos remain a staple, but they’re getting a modern upgrade. These videos use hand-drawn animation to illustrate a concept or process, making complex information more understandable and visually appealing. In 2025, expect to see more sophisticated whiteboard animation with smoother transitions, more detailed illustrations, and integrated motion graphics. Think of it as the classic whiteboard, but with a digital makeover that keeps it fresh and engaging.
Motion Graphics
Motion graphics explainer videos are a versatile format that can be used to create a wide range of videos, from product demos to educational content. These videos use animation, text, and images to create a visually appealing and engaging presentation. In 2025, expect to see more dynamic and immersive motion graphics with 3D elements, seamless transitions, and data visualization. These videos will not just explain, but also captivate and leave a lasting impression.
Live Action
Live-action explainer videos are a great way to add a human element to your video and build trust with your audience. These videos can be used to tell your brand’s story, introduce your team, or showcase your products or services in real-world scenarios. In 2025, expect to see more authentic and relatable live-action videos that focus on storytelling and emotional connection. Think of mini-documentaries or behind-the-scenes looks that humanize your brand.
360 Degree
360-degree explainer videos are a relatively new trend that’s gaining traction. These videos allow viewers to explore your product or service from all angles, giving them a more immersive and interactive experience. This is perfect for showcasing physical products, virtual tours, or interactive demos. In 2025, expect to see more refined 360-degree videos with seamless stitching, high-resolution footage, and integrated interactive elements.
Gamified
Gamified explainer videos are a fun and engaging way to educate your audience and increase retention. These videos use game mechanics like points, badges, and challenges to teach viewers about your product or service. In 2025, expect to see more sophisticated gamified videos with immersive storylines, personalized challenges, and real-time feedback. Imagine a video that teaches you how to use a software by playing a mini-game.
Augmented Reality
Augmented reality (AR) explainer videos are an emerging trend that’s set to revolutionize the way we learn about products and services. These videos use AR technology to overlay digital content onto the real world, allowing viewers to interact with virtual elements in their physical environment. This is perfect for product demos, interactive tutorials, and immersive experiences. In 2025, expect to see more accessible and user-friendly AR explainer videos that integrate seamlessly with mobile devices and AR glasses.
We hope these tips help you to create explainer videos that are not only informative but also engaging and future-proof. And when you’re ready to take your explainer videos to the next level, remember Dolphin Video Productions. We’re experts in creating high-quality, engaging explainer videos that will help you connect with your audience and achieve your business goals.