If you’re here, it’s because you know the importance of video marketing.
Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360 videos, augmented reality, and more.
In the United States, digital video marketing is a $135 billion industry. That means brands everywhere are realizing the value of video and investing in its creation and distribution.
Because of this growth, you’re now behind if you aren’t releasing branded video content regularly. If you’ve never created a video for yourself, getting started can be tough. That’s where we come in!
With this guide, you’ll learn the ins and outs of video marketing, from figuring out which type of video you need to how to distribute it for maximum results. Start browsing below to learn everything you need!
How to Build a Video Marketing Strategy
1. Start with Your Video Goals
Setting measureable goals helps you to know if you have accomlished what you set out to achieve with your video marketing strategy. Some common goals include viewer engagment, brand awareness, sales opportunities and pipeline generation.
2. Find Your Target Audience
With your buyer’s persona mapped out, you’ll know exactly who your target audience is. To finalize your audience strategy, just make sure you have the following figured out:
1) Who your product or service is for — this will be your buyer’s persona.
2) What the purpose of your video is — this will be where they fall within the marketing funnel.
3) Where your target audience hangs out — this will inform how you distribute your video.
3. Figure Out What Story You Want to Tell
It is important to consider the message you want to convey to your audience. Videos have the power to elicit more emotion than a blog post or article. By determining your goals and figuring out your story, you can then proceed to the next step of keeping creative requirements in line.
4. Keep Creative Requirements in Line
There are many different video styles and creative ways to express your message. Understanding your target audience’s likes and dislikes will help you to keep your creative requirements in line with the story you wish to tell and appeal to your viewers.
5. Stick to Your Timeline
Your audience will likely need a variety of video types and messages at different parts in their viewing journey. Figure out the timeline that works best for your audience and how to retain their attention.
5. Maintain a Realistic Budget
Before you get started, it is important to set and maintain a realistic budget for your video marketing projects. To get a sense of how much you might need to invest, ask yourself the following questions:
1) What types of videos do you want to create
2) Will you create them internally or outsource through a video production company?
3) What equipement do you have or need?
4) Do you need video editing software?
5) Do you need to hire actors?
Now that you know the essential steps for getting started with video marketing, what are you waiting for? If you feel intimidated with getting started, we can help! We have plenty of experience with filiming, editing and producing the best videos for your marketing goals. Contact us today for a project quote!