You know you need a video. You can see the final product in your head—it’s cinematic, it’s engaging, and it perfectly captures your brand. But when you sit down to explain that vision to a production team, the words just don’t seem to come.
At Dolphin Video Productions, we know that the most successful videos aren’t just about high-end cameras and fancy editing; they are born from a clear, concise Creative Brief. A great brief is the roadmap for your project. It keeps your team aligned and ensures every dollar of your budget is working toward your goal. If you’re ready to start your next project, here are 5 essential steps to writing a video brief that gets results.
Identify the “Why”
Every great video solves a problem. Are you trying to explain a complex new software? Do you need to build trust through customer testimonials? Or are you looking to “stop the scroll” with a high-energy social ad? Before you think about the visuals, define your primary objective. If you try to make one video do everything, it often ends up doing nothing. Pick one goal and stick to it.
Know Your Audience (And Their Language)
Who are we talking to? A brief for a corporate C-suite looks very different from one aimed at Gen Z gamers. Describe your ideal viewer’s pain points and what keeps them up at night. When we know who the audience is, we can tailor the pacing, the music, and the “vibe” of the video to speak directly to them.
Define the Call to Action (CTA)
What do you want the viewer to do the second the video ends?
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Click a link?
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Schedule a demo?
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Share the post? Your CTA should be clear and singular. A confused viewer never converts, so make the next step as obvious as possible.
Share Your Inspiration
In the world of video, a picture is worth a thousand words. If there is a video you love—even if it’s from a completely different industry—share it with us! Whether it’s a specific lighting style, a fast-paced editing rhythm, or a certain type of voiceover, seeing your “inspo” helps our creative team get inside your head and bring that specific vision to life.
Be Upfront About Distribution
Where will this video live? A video designed for a website homepage (landscape) requires a different strategy than a video meant for Instagram Reels (vertical). By knowing your distribution plan upfront, we can “film for the frame,” ensuring your content looks native and professional on every platform.
Let’s Build Your Roadmap
Writing a brief doesn’t have to be a chore. In fact, it’s the most exciting part of the process because it’s where your ideas start becoming reality.
You Don’t Have to Go At It Alone
Even when you’re on a budget, you can still reach out for help. At Dolphin Video Productions, we work with clients to maximize impact without maximizing cost. Whether you need editing help, a quick shoot, or want to upgrade your DIY setup, we’re here to support your vision.
Final Thoughts
High-quality video doesn’t mean high-dollar gear. With some creativity, basic tools, and smart planning, anyone can tell a powerful story through video — even on a shoestring budget.
Want more video tips or ready to level up your next project? Reach out to the team at Dolphin Video Productions today.
Let’s create something great — together.