So, you want to make an effective video? Great! Not only will you reap the benefits, but you’ll have a lot of fun during the production process.
There are a couple questions you’ll need to answer in order to proceed, including what’s your objective and who’s your audience for this video? One question that’s easily overlooked but incredibly important is: what type of video will you make?
Yeah, you read that right. Even within the video marketing world, there are different kinds of videos. This week, we’re going to give you a quick rundown of three types of videos.
Humans are psychologically wired to enjoy stories, whether it’s the girl-meets-boy variety or the let’s-save-the-world-while-blowing-up-cars variety. This is equally true in the video marketing world. Telling a story is one of the most effective ways to capture consumer interest and build brand loyalty.
Stories that are short can be very engaging. In fact, the shorter the video, the more likely you’ll grab attention during the video’s crucial first 8 seconds. That’s the amount of time you have to grab the viewer’s attention before they navigate away.
Here are some additional questions that can help you build your story:
- Who are the people behind the company, and what motivates them? Make it personal.
- How has your product evolved over time, and what might the future hold? Tell a historical narrative.
- How could your product change the life of a stranger? Address some universal need.
Everybody has a story. It’s time to let yours shine.
Do you know…
- That 100 million users watch at least one online video per day?
- That 59% of executives prefer videos over text?
- That a video can increase the click-through rate by 96%?
Informational videos give statistics, data, or facts about a situation and leave it to the viewer to draw the conclusions. They play on everyone’s innate curiosity and engage the viewer by making them think.
Do you have some interesting, shocking, or relevant information about your company or product? Write it all down, now. You just might have a video campaign on your hands.
YouTube star Donal Skehan has reached millions of viewers by consistently making high-quality how to cook videos. Cooking communities have blossomed as people teach, share, and learn how to make favorite dishes. Billions learn Photoshop, yoga, or Spanish and so much more online everyday. They’re driving massive traffic to their web sites, YouTube channel and to their products.
Look, we already know you’re great at what you do. But many people out there don’t yet. Creating How-to videos demonstrates to your audience that you are an expert in your field and can provide real value to them. You can make a quick tutorial introducing potential customers to your product, and over time, you’ll acquire more clients. You can even skip your introductory pitch and get right down to the details about the benefits of your product!
Whether you go the route of telling a story, giving information, or teaching how-to, making a video for your business is a great idea. And you don’t have to go it alone. Dolphin Video Productions has the knowledge and passion to help you every step of the way, from storyboarding and filming to video editing and production. Call us to schedule your consultation today, and together, we’ll figure out how to get you and your business into the spotlight.