How to Grow your Audience

How to Grow your Audience

The idea is that the mere existence of something is enough to attract a market for that thing, is pure fantasy. In the 1989 classic film “Field of Dreams,” Kevin Costner’s character, Ray Kinsella, hears a disembodied voice whispering, “If you build it, he will come.”...
5 Tips to Increase Audience Retention

5 Tips to Increase Audience Retention

Audience retention is key to building a following around your content.  Creating content that grabs and holds a viewer’s attention can be tricky. Luckily, no matter what platform you are on, you can use distinct tactics to hack viewers’ attention and keep them engaged...
5 Tips for Creative Low Angle Shots

5 Tips for Creative Low Angle Shots

Low camera angles are a creative way to captivate your audience with shots of scenes that may otherwise be uninteresting. Low camera angles can also be used to help create emotion in your story. Using them effectively however, can be challenging. While there are many...
Cinematography: Why Close-Ups are so Influential

Cinematography: Why Close-Ups are so Influential

In order to fully engage your audience as a filmmaker, you must instill within them a sense of empathy for the characters on screen. The best way to do this is by using close-up shots. Even if your film is low budget, moviegoers will likely ignore the setbacks that...
Top 5 Tips for Running a Successful Video Blog

Top 5 Tips for Running a Successful Video Blog

With videos being the most favorable way to consume content amongst users, it has become essential for businesses to start creating video blogs. Based on marketing statistics, experts in the field are saying that video content has proven to be their most lucrative...
6 Innovative Ways to Utilize Video Marketing

6 Innovative Ways to Utilize Video Marketing

Are you using video as one of your business marketing techniques? If not, you’re not only behind the curve on the technology front, but you’re also doing your business a huge disservice. According to YouTube statistics, 1 billion hours of content is watched across the...