15 Types of Marketing Videos Pt.3

15 Types of Marketing Videos Pt.3

Gain the confidence you need for your next video marketing campaign. As you start your video marketing journey, we want you to feel confident and inspired. With the last of our three part series on different types of videos you can create for your next marketing...
15 Types of Marketing Videos Pt.1

15 Types of Marketing Videos Pt.1

There are many different types of videos for video marketers to consider for their next project. If you are looking for some inspiration on what type of video to create for your next marketing campaign, we’ve got you covered. Here are 5 of 15 different types of videos...
Pros and Cons of Green Screens in Video Production

Pros and Cons of Green Screens in Video Production

To determine whether using the green screen technique is right for you, consider the following pros and cons. The Use of Green Screens The green screen technique, or Chroma Keying, entails shooting your subject agains a green or blue backdrop. During the editing...
Getting Started with Video Marketing

Getting Started with Video Marketing

If you’re here, it’s because you know the importance of video marketing.    Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360...
Video Metrics and Analytics and Why They Are Important

Video Metrics and Analytics and Why They Are Important

You need to track more than the number of views your video has in order to ensure your video marketing program is giving you a high return on your investment. Want to ensure your video programs are worth your time? If so, don’t just track the number of views. There...
How to Grow your Audience

How to Grow your Audience

The idea is that the mere existence of something is enough to attract a market for that thing, is pure fantasy. In the 1989 classic film “Field of Dreams,” Kevin Costner’s character, Ray Kinsella, hears a disembodied voice whispering, “If you build it, he will come.”...