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Getting Started with Video Marketing

Getting Started with Video Marketing

If you’re here, it’s because you know the importance of video marketing.    Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360...
Video Metrics and Analytics and Why They Are Important

Video Metrics and Analytics and Why They Are Important

You need to track more than the number of views your video has in order to ensure your video marketing program is giving you a high return on your investment. Want to ensure your video programs are worth your time? If so, don’t just track the number of views. There...
How to Grow your Audience

How to Grow your Audience

The idea is that the mere existence of something is enough to attract a market for that thing, is pure fantasy. In the 1989 classic film “Field of Dreams,” Kevin Costner’s character, Ray Kinsella, hears a disembodied voice whispering, “If you build it, he will come.”...
5 Tips to Increase Audience Retention

5 Tips to Increase Audience Retention

Audience retention is key to building a following around your content.  Creating content that grabs and holds a viewer’s attention can be tricky. Luckily, no matter what platform you are on, you can use distinct tactics to hack viewers’ attention and keep them engaged...
5 Tips for Creative Low Angle Shots

5 Tips for Creative Low Angle Shots

Low camera angles are a creative way to captivate your audience with shots of scenes that may otherwise be uninteresting. Low camera angles can also be used to help create emotion in your story. Using them effectively however, can be challenging. While there are many...
Cinematography: Why Close-Ups are so Influential

Cinematography: Why Close-Ups are so Influential

In order to fully engage your audience as a filmmaker, you must instill within them a sense of empathy for the characters on screen. The best way to do this is by using close-up shots. Even if your film is low budget, moviegoers will likely ignore the setbacks that...