Consider the following pros and cons to determine whether using a green screen is right for you. The Use of Green Screens The green screen technique, or Chroma Keying, entails shooting your subject agains a green or blue backdrop. During the editing process, an image...
Are you looking to hook your audience and keep them returning to your channel week after week? Storytelling Episodic and serial storytelling are two different ways to tell stories with video. With episodic storytelling, each video is autonomous, meaning the conflict...
Without content creators, YouTube would never have become as successful as it is today. As YouTube has grown, we have realized the benefits it provides to our culture, society and economy. The most recent Oxford Economics Study highlights the impact YouTube has on...
If you’re here, it’s because you know the importance of video marketing. Brands can no longer get by using written content and images alone — nowadays, that’s uninteresting and unengaging for consumers who are inundated with live streaming, interactive 360...
You need to track more than the number of views your video has in order to ensure your video marketing program is giving you a high return on your investment. Want to ensure your video programs are worth your time? If so, don’t just track the number of views. There...
The idea is that the mere existence of something is enough to attract a market for that thing, is pure fantasy. In the 1989 classic film “Field of Dreams,” Kevin Costner’s character, Ray Kinsella, hears a disembodied voice whispering, “If you build it, he will come.”...
